With an official trailer for Star Wars: The Last Jedi finally dropping earlier this week, the internet has been a flurry with writers stampeding to try and determine the “true” meaning behind several tantalizing scenes. And everyone else fell in love with a Porg.
The Porg, a newly created species for the Star Wars universe, are said to be native residents of Ahch-To, the island Luke Skywalker has been hiding/meditating on since Kylo Ren killed all of his students and totally embraced his inner Edgelord. While the Porg weren’t the only new species we caught a glimpse of in the trailer, (seriously, what is that glitter Flareon supposed to be?) they have rapidly become an internet darling and are launching a thousand memes of their own.
This isn’t by accident. The designers at Star Wars were obviously determined to introduce the newest, cutest thing ever, and they used psychology to do so.
Shrewd and diabolical design and marketing? Maybe. Do I still want one? You bet your biscuits I do. I and you aren’t alone. In fact, the Disney team was counting on this. It’s no coincidence there is now a conveniently accessible line of Porg merchandise already available to buy, and right in time for the holidays.
Funko Domination has begun!
Of course, the meme machine that is the internet has been busy, churning out delightful design after design.
— Laura (@lsirikul) October 10, 2017
— Mike Pasghoulie ?? (@800lbProds) October 11, 2017
— Mary & Feinobi (@MaryLaufeyson) October 12, 2017
Now naturally, there are those who do not find the Porg or their kids, the Porglets to be cute. Maybe they’re contrarians, or maybe they just don’t know joy in their lives. They can take solace in the fact that there is plenty of other Star Wars merchandise in the sea, and that there are no plans for Disney and Lucasfilm to follow in the steps of the Ewoks and make a Porg movie.
(Disney, please, I’m begging you, give me a Porg movie.)