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DC Is Relaunching Vertigo, Doubling Down On Millennials

It’s been 25 years since DC Comics launched perhaps the most successful imprint in comics history: Vertigo. Since its foundation in 1993, some of the biggest graphic novels ever have come out under the Big V. Its initial run of titles made a splash on the shelves of comic stores and would cement their authors as comics royalty: Neil Gaiman, Garth Ennis, Brian K. Vaughn, Brian Azzarello. Old properties (The Sandman) and old legends (Alan Moore) found new life at Vertigo. These new comics were no longer the whiff! bam! pow! of the past, but they also largely avoided the hyper-violence and darkness of the 90s. They handled adult themes like alienation, religion, feminism, and, yes, violence. But they handled these themes with more nuance and variety than ever before.  For the first time in the medium’s history, comics were becoming literature.

But all of the original titles have ended, with Hellblazer being the last of the old guard, closing in 2013. After a few years on the down low, DC is planning a massive relaunch of the classic brand for a new generation.  With it comes a clear emphasis on the political power of comics. They aim not for the Gen-Xers who made Preacher, iZombie, and Fables bestsellers, but for millennials. Titles will deal with the topics its readers care about: immigration, white supremacy, sex work.

Just like in 1993, the creators taking part in the relaunch are a vibrant mix of rising stars and new faces in the comics world. Eric M. Esquivel (Roberto Roberto) will bring us a tale of demons run amok in a border town while Ben Blacker (The Thrilling Adventure Hour) will spin a tale of brainwashed witches reclaiming their power. Bryan Hill (Postal, Batman) will put a biracial cop in harm’s way as he investigates a white supremacist group. Frequent Nine Inch Nails collaborator, Rob Sheridan, is sending a smuggler on an impossible quest, and Mark Russel (God Is Disappointed In You) pits Jesus against “Superman”.

The group of writers and artists are a nice mix of diverse voices, with two women serving as writers their own titles, both of which will no doubt invite controversy. The first, Goddess Mode, takes place in a cyberpunk VR hellscape where tech support involves a huge neon sword. Its author will be video game developer Zoe Quinn, perhaps most famous for being the internet’s biggest scapegoat and the original source of the “Gamergate” controversy. The second comic, Safe Sex, will be a dystopian book focusing on sex workers who dare to love in a world where all sex is under government control. Its author is sex-work advocate and LGBTQ+ journalist Tina Horn, who will no doubt bring an expert opinion to a topic that comics really, REALLY has never handled very well.

The new books start in September of this year, with Border Town,  and the rest will follow month by month right through into the new year. They will join the pre-existing raft of Vertigo titles, as well as Neil Gaiman’s brand new Sandman Universe line.


Image courtesy of DC Comics and Vertigo

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  • Dan Arndt

    Fiction writer, board game fanatic, DM. Has an MFA and isn't quite sure what to do now. If you have a dog, I'd very much like to pet it. Operating out of Indianapolis.

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