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Culture

Old Spice Is Trying To Improve Your Con Experience By Marketing To D&D Players

Tabletop gaming is not historically a top-tier space for advertising. We haven’t had a long history of Cola-chugging kobolds or Chase-banking barghests. Whether it’s a fear of the stigmas surrounding Dungeons & Dragons’ (D&D, not to be confused with the people behind Game of Thrones) fanbase or bafflement at the game itself, advertisers just have not tapped into that market. Well, that changed recently as Old Spice, of all brands, has decided to release a brand new D&D class powered by the magic of cheap cologne.

The new class is straight from the internet, being titled the “Gentleman”. “The Gentleman” (or “Gentle-lady”) is basically just a bard but with Old Spice’s trademark tongue-in-cheek “class” and a dash of internet “nice guy.” Gentlemen get to add their Charisma and Dexterity to their Armor Class whenever they wear a suit and heal allies with a spurt of Old Spice. They also control the power of the punchline and the catchphrase, which are basically renamed versions of Inspire Courage and Vicious Mockery.

Things get sillier as the class levels up, being able to turn into a talking dog or summon a horse. Also they get an MBA and can marry to level up? Oh, and the whole party levels up whenever the gentleman gets a haircut. By level 20, the Gentleman becomes an avatar of bland white person “cool” and can make things explode at will.

Will “the Gentleman” take its place among the D&D pantheon, or will it go the way of the Cancer Mage and Fochlucan Lyrist? Will you be giving “the Gentleman” a try at your next D&D session? And, most importantly, will the D&D hall at Gen Con smell better this year?


Images Courtesy of Old Spice and Wizards of the Coast

Author

  • Dan Arndt

    Fiction writer, board game fanatic, DM. Has an MFA and isn't quite sure what to do now. If you have a dog, I'd very much like to pet it. Operating out of Indianapolis.

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